Posted By Jessica Miller on March 3, 2014
I designed a supermarket endcap shelving system for Marlboro Vietnam. The primary purpose of the endcap shelving unit was to display the Marlboro branding. Tobacco advertising in Vietnam is prohibited so the shelving unit design must communicate the Marlboro brand. I put the shelves at an angle to maximize the storage capacity. I also developed a lighted display case on either side of the shelf.
Posted By Jessica Miller on February 6, 2014
Marlboro has been the world’s number one cigarette brand since 1972 and is one of the most powerful trademarks among all consumer products. In 2012, Marlboro’s volume outside the United States was 301.6 billion cigarettes , which makes it bigger than the next two largest brands combined. In fact, Marlboro’s volume exceeds that of the top four global drive brands of British American Tobacco (BAT) combined, and the total of Japan Tobacco International’s (JTI) four global focus brands.
Posted By Jessica Miller on January 6, 2014
Caines cigarettes are produced in Sweden ,Latvia,Lithuania & Denmark by House of Prince. King size (85 mm), hard pack, 10 or 20 cigarettes in a pack. House of Prince A/S, a Danish Cigarette manufactures. Denmark’s only cigarette manufacture. An independent subsidiary of Scandinavian Tobacco Company.
Posted By Jessica Miller on December 2, 2013
Lucky Strike gained its name as a reference to the Gold Rush days, when prospectors who happened upon great riches were Lucky Strikes said to have made a “lucky strike.” By selecting this particular name for the product, its manufacturers implied consumers who chose this brand of tobacco were themselves making a “lucky strike” in the form of happening upon a fine product.
Posted By Jessica Miller on November 4, 2013
Davidoff is a Swiss luxury tobacco brand, which is carried by a range of products including cigars, cigarettes and pipe tobaccos. Its cigarette brand is currently owned by Imperial Tobacco but the company is otherwise independently owned. Davidoff come to create a full range of new luxury cigarettes. Davidoff black & white stripped down elegance futurized.