Jessica Miller | July 30, 2013
First chewed and later puffed in 1871, Lucky Strike is a brand of cigarettes originally produced by the R.A. Patterson Tobacco Company and now owned by British American Tobacco. At one point in 1930, Lucky Strike was the leading cigarette brand, selling 40 billion of the little suckers. A success in part attributed to Lucky Strike’s aggressive targeting towards women in the 1920s and later when Raymond Loewy turned the package from green to white to make it more female friendly. Today, well, you can barely find Lucky Strike anywhere except online, in specialty smoking stores, and, apparently, in Germany, where a redesigned logo and packaging designed by G2 has appeared online.
Jessica Miller | July 23, 2013
Tobacco supplier Philip Morris International launches new super-premium Parliament Carat cigarette (pictured) at the Tax Free World Association exhibition in Cannes
Jessica Miller | July 16, 2013
Camel a brand of cigarettes that was introduced by American company R.J. Reynolds Tobacco. Most current Camel cigarettes contain a blend of Turkish tobacco and Virginia tobacco. Early in 2008 the blend was changed as was the package design.
Jessica Miller | July 10, 2013
“I don’t do drugs. I am drugs.”
― Salvador Dalí
Jessica Miller | July 2, 2013
NEW BRAND ARCHITECTURE Flavor Line Gold Line Fresh Line
PLACEMENT highly adapted to local conditions , due to differently restricted access to distribution channels across markets example: U.S. – supermarkets, convenience stores, gas stations, discount stores versus Austria – only in tobacco shops common characteristic: maximum distribution coverage and top shelf space to emphasize brand superiority effective sales force, takes advantage of large market share, builds strong relationships with retailers