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MARLBORO REDesign

| February 6, 2014

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Marlboro has been the world’s number one cigarette brand since 1972 and is one of the most powerful trademarks among all consumer products. In 2012, Marlboro’s volume outside the United States was 301.6 billion cigarettes [1], which makes it bigger than the next two largest brands combined. In fact, Marlboro’s volume exceeds that of the top four global drive brands of British American Tobacco (BAT) combined, and the total of Japan Tobacco International’s (JTI) four global focus brands.

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