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Vintage Camel Campaign

| March 25, 2014

Vintage Camel Campaign
Since Camel is no longer allowed to publish content in public media such as TV, Radio or Movie theaters, Camel has developed a original campaign based in the design of their cigarette packs and the camel silhouette. Apart from that, Camel organizes a strong public relationship campaign.

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Marlboro Endcap

| March 3, 2014

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I designed a supermarket endcap shelving system for Marlboro Vietnam. The primary purpose of the endcap shelving unit was to display the Marlboro branding. Tobacco advertising in Vietnam is prohibited so the shelving unit design must communicate the Marlboro brand. I put the shelves at an angle to maximize the storage capacity. I also developed a lighted display case on either side of the shelf.

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