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No-smoking signs may encourage people to light up because it reminds them of their cravings. The messages have an “ironic effect” on Lady smokers, causing them to react and think of tobacco, scientists at Oxford University said.
Researcher Brian Earp said: “When I say don’t think of a pink elephant, I’ve just put the thought in your head. It works in the same way.” A study carried out in the US reiterated the claims.
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