Sales of Cigars are Soaring
Jessica Miller | January 14, 2011
Cigarettes makers’ loss could be cigar manufacturers’ gain. Thanks to the curbs on cigarette manufacturers, the main driver for the $13.5 billion Indian tobacco market (excluding bidis) could be high-value cigars and cigarillos (a narrower version of cigars) that until last year were all imported brands like Dunhill. In January 2010, however, ITC Ltd, the country’s leading cigarette manufacturer with a 70 per cent of the share of the market, introduced Armenteros hand-rolled cigars through an exclusive tie-up with La Aurora, one of the oldest cigar manufacturers in the Dominican Republic.

































