Cigarettes price increases and a focus on advertising premium smoking brands has increased revenues at Imperial Tobacco. Tobacco products sale growth brought pace at Imperial Tobacco with 9-month profit up 3 percents at the world’s No 4 cigarettes group as it gained from the ending of a tobacco price war in Spain and put many of its other 2011 smoking problems behind it. The British group, which sells approximately 340 billion cigs every year of smoking brands such as Gauloises, West and JPS, declared today its volumes for the nine months to end, June fell 3 percents, so it depends on price rises for its tobacco sales growth.
The Bristol-based tobacco company has planned to counter the drop in Europe by offering cheaper cigs and roll-your-own smoking products for all smokers, and also increase the price of smoking brands for more abundant cigarettes consumers.
The group observed a return to tobacco products sales growth in the first three months of 2012 to offset a fall in the last quarter of 2011 when Spanish woes, destocking in the United States and Ukraine and United Nations sanctions on Syria hit group revenues.