Dinosaurs to Help Make Smoking Unfashionable
A provincial campaign to keep teens from smoking Davidoff will make a stop in New Glasgow next week. Dinosaurs on the Move – nine-foot-high dinosaurs covered in ash trays – aims to change the way teens look at tobacco smoking.
Teens say about 42 per cent of their high school peers smoke cigarettes, when the correct number is about 15 per cent. By using dinosaurs, ash trays in museum displays and interactive social media, teens will understand that “hardly anyone smokes anymore.”
The campaign was designed and tested on young people. Its innovative approach of social media and in-your-face visuals is designed to get youth talking.
“It’s important that we take a strong, proactive approach to reducing tobacco-use rates in the province,” said Dr. Robert Strang, Nova Scotia’s chief public health officer. “We have to engage youth by using the tools that they use to connect with one another.”
The campaign also relies heavily on an offline component by going to popular hangouts like malls and theatres, where smoking paraphernalia will start popping up in museum display cases.
The dinosaurs will be placed in the county from Monday through Sunday.
Monuments will be displayed at the following locations:
• Hector Arena
• North Nova Education Centre
• Trenton Rink
• John Brother MacDonald Stadium
Artifact boxes will be displayed at the following locations:
• North Nova Education Centre
• Hector Arena
• John Brother MacDonald Stadium
• Fisheries Training Pool
• YMCA in New Glasgow
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