Jessica Miller | March 25, 2014
Since Camel is no longer allowed to publish content in public media such as TV, Radio or Movie theaters, Camel has developed a original campaign based in the design of their cigarette packs and the camel silhouette. Apart from that, Camel organizes a strong public relationship campaign.
Jessica Miller | June 25, 2013
This campaign seeks people to follow a yellow road. This is a circuit because the brand create a lounge located in Santa Fe this will be a bar smoking where there will be brand presence (ashtrays, lighters, etc. ..)
These will be two floors and you can smoke in them besides having music and drinks they make strategic stops in bar areas.
Jessica Miller | September 9, 2011
Canadian Tobacco Use Monitoring Survey of 2010 had notified that the country’s smoking population has reduced to 17% from the preceding year’s 18%. The survey has been analyzing the count since 1999 and 2010 has been the year with the least number of smokers. The rate was 25% in 1999 which has reduced to nearly 17% in 2010.
Jessica Miller | August 24, 2011
A U.S. judge on Tuesday set a September hearing on the tobacco industry’s request to block Food and Drug Administration requirements for new graphic labels and advertising that warn consumers about the risks of Camel cigarettes smoking.
Jessica Miller | August 15, 2011
Without much fanfare, the RJ Reynolds Tobacco Co. turned to Charlotte, N.C., and the Denver area in March to test market a product made of pure tobacco, flavored with mint and designed to dissolve in the mouth. On Wednesday, about five months after the Colorado debut of Camel cigarettes Dissolvables, the Colorado Board of Health will hold a public hearing to learn more about the products, discuss health concerns and ascertain whether they may appeal to children.