Jessica Miller | July 6, 2011
Elena Zlatoustovskaya sits in a popular Moscow restaurant. She looks cool, sleek and sexy holding an ultra-slim Kiss cigarette between her fingers. At least that’s what marketing wizards would have you think. And Zlatoustovskaya should know. She’s a big wig at the Moscow office of public relations firm Edelman.
Jessica Miller | March 15, 2011
The government of New Zealand, where nearly 1 in 4 adults use Parliament cigarettes, made a commitment this week to try to make the country smoke-free in 14 years. Anti-smoking campaigners said they do not envisage prohibition or making it illegal to smoke but creation of an environment where the practice is virtually extinct.
Jessica Miller | February 10, 2011
Smokefree North West has recently seen a surge in tobacco barons in Russia and China who are helping recruit a new generation of smokers through cheap illicit imports and handrolled tobacco. The OK packets either carry no health warnings at all, or written in Ukrainian, Russian, Chinese or Danish.