Jessica Miller | July 13, 2012
A series of unusual cigarette advertisements are set to crop up in UK-based publications over the coming weeks – you may have by now seen them. The adverts are part of a £2 million commercial campaign, launched by Japan Tobacco International (JTI), that calls into question the UK government’s conference on whether cigarette packs should be made plain. At the present, Australia is the only country to have enforced the legislation that will require that all smoking products be sold in plain packages, with no logos, images and no colors, even though health warnings will remain. The legislation will come into effect in December this year.