Jessica Miller | March 30, 2012
Littering was seen as being more embarrassing than cheating on your taxes, according to a new poll of 1,105 Americans. What does this mean? “Being eco-friendly is no longer considered a fringe activity limited to a small group of hard-core activists or early adopters,” said Suzanne Shelton, CEO of Shelton Group. “Thanks to years of green growth, messaging and new products, the idea of sustainability has finally permeated the American conscience,” she said.